{"id":31910,"date":"2024-10-18T08:45:00","date_gmt":"2024-10-18T08:45:00","guid":{"rendered":"https:\/\/www.lisboetamacau.com\/?post_type=press_release&p=31910"},"modified":"2025-02-13T10:09:48","modified_gmt":"2025-02-13T10:09:48","slug":"brown-friends-cafe-bistro-awarded-ipxs-impressive-project-of-the-year","status":"publish","type":"press_release","link":"https:\/\/www.lisboetamacau.com\/en\/pressroom\/press-release\/brown-friends-cafe-bistro-awarded-ipxs-impressive-project-of-the-year\/","title":{"rendered":"Lisboeta Macau\u2019s first-ever LINE FRIENDS themed restaurant \u201cBROWN & FRIENDS CAFE & BISTRO\u201d Awarded IPX\u2019s \u201cIMPRESSIVE PROJECT OF THE YEAR\u201d"},"content":{"rendered":"\n

\u301017th October, 2024, Macau\u3011Lisboeta Macau, the first LINE FRIENDS themed restaurant in Macau that official licensed by LINE FRIENDS, \u201cBROWN & FRIENDS CAFE & BISTRO\u201d, has awarded the prestigious \u201cImpressive Project of the Year\u201d award at the 2024 IPX SUMMIT in Shanghai on October 15. This annual award recognizes the projects that demonstrate exceptional innovation and performance. Lisboeta Macau was honored for its groundbreaking integration of the \u201cTourism + IP brand\u201d concept within the culinary services sectors.

Lisboeta Macau and IPX corporation (formerly known as LINE FRIENDS) have jointly created Lisboeta Macau\u2019s world first themed hotel accommodation, \u201cLINE FRIENDS PRESENTS CASA DE AMIGO\u201d, followed by the first LINE FRIENDS themed restaurant, \u201cBROWN & FRIENDS CAFE & BISTRO\u201d, inspired by the LINE FRIENDS buddies\u2019 daily gathering to further promote the diversified development of Macao\u2019s tourism industry. BROWN & FRIENDS CAFE & BISTRO is imbued the space with four key elements of \u201cstyle, cuteness, deliciousness, and fun\u201d, sectioning into three distinct dining zones: \u201cFashionable Food Street\u201d, \u201cNature Glamping\u201d, and \u201cLOFT Bistro\u201d to create captivating and photo-worthy spots for guests. The LINE FRIENDS-themed delicacies at the bistro are blending with LINE FRIENDS elements into each Western-style light meals, homemade LINE FRIENDS desserts, and special beverages, ensuring freshness and deliciousness. Within BROWN & FRIENDS CAFE & BISTRO, a dedicated LINE FRIENDS Merchandise Zone, featuring over 85 globally popular LINE FRIENDS products, allow guests to enjoy a pleasant shopping experience. LINE FRIENDS PRESENTS CASA DE AMIGO and BROWN & FRIENDS CAFE & BISTRO, created by Lisboeta Macau, will definitely immerse travelers in a world that combines accommodation, dining, and shopping, creating a unique and new tourism experience.

The prestigious \u201cImpressive Project of the Year\u201d award recognizes Lisboeta Macau of the significant contributions to the development of Macao\u2019s tourism and cultural sectors. Lisboeta Macau has been committed to promoting quality tourism and the horizontal development of the industry, investing in \u201cTourism +\u201d cross-border integration, and assisting in enhancing the competitiveness of Macao\u2019s tourism industry to attract more international visitors, in order to support Macao SAR Government\u2019s strategic plan to position Macao as a \u201cWorld Tourism and Leisure Center\u201d and to polish Macao\u2019s \u2018golden business card\u2019 as an international metropolis.<\/p>\n\n\n\n

\"\"
The 2024 IPX SUMMIT held by IPX in Shanghai on October 15, 2024.<\/figcaption><\/figure>\n\n\n\n
\"\"
IPX Corporation CEO James Kim delivering the welcome speech at the 2024 IPX SUMMIT.<\/figcaption><\/figure>\n\n\n\n
\"\"
\u201cBROWN & FRIENDS CAFE & BISTRO\u201d, operated by Lisboeta Macau that official licensed by LINE FRIENDS, received the \u201cImpressive Project of the Year\u201d award from IPX. Ms. Christine Hong, Vice President of Marketing and Retail Development, attended the award ceremony.<\/figcaption><\/figure>\n\n\n\n
\"\"
\u201cBROWN & FRIENDS CAFE & BISTRO\u201d blends the adorable elements throughout the restaurant, curating a fashionable space with the essence of \u201cstyle, cuteness, deliciousness, and fun\u201d.<\/figcaption><\/figure>\n\n\n\n
\"\"
\u201cBROWN & FRIENDS CAFE & BISTRO\u201d dining area – \u201cNature Glamping\u201d.<\/figcaption><\/figure>\n\n\n\n
\"\"
\u201cBROWN & FRIENDS CAFE & BISTRO\u201d serves nearly hundred exquisite, cute, and delicious LINE FRIENDS themed delicacies.<\/figcaption><\/figure>\n\n\n\n

About BROWN & FRIENDS CAFE & BISTRO<\/strong>
The world’s first LINE FRIENDS themed restaurant, \u201cBROWN & FRIENDS CAFE & BISTRO\u201d, authorized and operated by Lisboeta Macau, is officially situated on the second floor of H853 Fun Factory, a one-stop retail-entertainment space integrating with exhilarating sports, cultural and art activities, fashions and gourmets. Adhering to the ethos of \u201c#IT’S ALL ABOUT FUN\u201d of H853 Fun Factory, Lisboeta Macau has blended the essence of \u201cfashion, cuteness, deliciousness, and fun\u201d into the blueprint of the space design, centered on the scene of LINE FRIENDS\u2019 daily gatherings. The restaurant features three theme styles beloved by young people: \u201cLINE FRIENDS STREET\u201d, \u201cGreenery Glamping\u201d and \u201cLOFT Tavern\u201d, tailored to guests\u2019 dining preferences. Lisboeta Macau collaborates with the IPX design team to seamlessly integrate the concept of LINE FRIENDS\u2019 gatherings into the spatial design of BROWN & FRIENDS CAFE & BISTRO, adding unique charm to each themed area as well as creating a photo-perfect spots at the exterior walls and shared areas. Lisboeta Macau extends the concept of a fashionable and entertaining experience from the themed hotel to BROWN & FRIENDS CAFE & BISTRO, allowing guests to choose their preferred dining area to embark on a culinary and delightful journey of conviviality with LINE FRIENDS.<\/p>\n\n\n\n

About LINE FRIENDS PRESENTS CASA DE AMIGO<\/strong>
The world first LINE FRIENDS PRESENTS CASA DE AMIGO has 82 rooms and suites, which fully designed by global creative studio LINE FRIENDS, offers an exotic and unexpected experience with beloved LINE FRIENDS buddies for the hotel guests, like visiting their home. Three distinctive themed guestrooms, namely \u201cBROWN\u2019s ROOM\u201d, \u201cCONY\u2019s ROOM\u201d and \u201cLINE FRIENDS\u2019 ROOM\u201d, are available for guests to book. These adorable guestrooms are decorated with splendid colours which are inspired by Portuguese architecture, and infused with a simple oriental beauty of Macau. In LINE FRIENDS PRESENTS CASA DE AMIGO, memorable moments with LINE FRIENDS buddies are guaranteed everywhere. Very suitable for trendy millennials and family travellers.<\/p>\n\n\n\n

About Lisboeta Macau<\/strong>
Lisboeta Macau, located in the Cotai area of Macau, is a Macau-themed tourist destination with an overall layout that references and re-creates iconic landmarks from the collective memory of the people of Macau, such as Hotel Estoril, Casino Macau Palace, and Hotel Central Macau. Lisboeta Hotel consists of 820 rooms with 3 major themes, including Lisboeta, LINE FRIENDS PRESENTS CASA DE AMIGO and Maison L\u2019OCCITANE, also offers a one-stop entertainment space H853 Fun Factory with multiple brands and art piece display, H853 Art Space as well as Humarish Club launches variety of exhibitions in hopes to promote development of local art and culture. Dining facilities include Stanley\u2019s Caf\u00e9, Signature Noodles and Angela\u2019s Caf\u00e9 and Lounge, BROWN & FRIENDS CAFE & BISTRO. The unique entertainment includes GoAirborne, ZIPCITY MACAU, Emperor Cinemas, BEEBEELAND, FUN FUN KART and H853 Outdoor Event Space. While creating Macau’s iconic memories, it also attracts local residents and tourists with a variety of new experiences \u2013 \u201cMemories of Our Time in Macau Begin Here, Lisboeta Macau\u201d.<\/p>\n\n\n\n

For more information and latest offers of Lisboeta Macau, please visit our website: https:\/\/www.lisboetamacau.com<\/a>.<\/p>\n\n\n\n

For media inquiries, please contact:
Lisboeta Macau<\/strong>
Lena Li
Assistant Corporate Communications Manager
Phone +853 88826486 | E-mail: lena.li@lisboetamacau.com<\/p>\n\n\n\n

Carson Leong
Corporate Communications Executive
Phone +853 88826472 | E-mail: carson.leong@lisboetamacau.com<\/p>\n","protected":false},"excerpt":{"rendered":"\u301017th October, 2024, Macau\u3011Lisboeta Macau, the first LINE FRIENDS themed restaurant in Macau that official licensed by LINE FRIENDS, \u201cBROWN & FRIENDS CAFE & BISTRO\u201d, has awarded the prestigious \u201cImpressive Project of the Year\u201d award at the 2024 IPX SUMMIT in Shanghai on October 15. This annual award recognizes the projects that demonstrate exceptional innovation […]","protected":false},"author":14,"featured_media":31901,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","press_release_categories":[],"class_list":["post-31910","press_release","type-press_release","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nLisboeta Macau\u2019s first-ever LINE FRIENDS themed restaurant \u201cBROWN & FRIENDS CAFE & BISTRO\u201d Awarded IPX\u2019s \u201cIMPRESSIVE PROJECT OF THE YEAR\u201d - Lisboeta Macau<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lisboetamacau.com\/en\/pressroom\/press-release\/brown-friends-cafe-bistro-awarded-ipxs-impressive-project-of-the-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lisboeta Macau\u2019s first-ever LINE FRIENDS themed restaurant \u201cBROWN & FRIENDS CAFE & BISTRO\u201d Awarded IPX\u2019s \u201cIMPRESSIVE PROJECT OF THE YEAR\u201d - Lisboeta Macau\" \/>\n<meta property=\"og:description\" content=\"\u301017th October, 2024, Macau\u3011Lisboeta Macau, the first LINE FRIENDS themed restaurant in Macau that official licensed by LINE FRIENDS, \u201cBROWN & FRIENDS CAFE & BISTRO\u201d, has awarded the prestigious \u201cImpressive Project of the Year\u201d award at the 2024 IPX SUMMIT in Shanghai on October 15. 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